Post House

POST HOUSE

Skills Used:
Branding

Tools Used:
Blender, Illustrator, Photoshop, After Effects Figma

Post House, a sub-entity of Pixlmob, was created to address the unique challenges faced by large real estate media companies when using traditional marketplace models for post-production services. Unlike the conventional approach, Post House offers a bespoke concierge service, tailored specifically to meet the demands of high-volume real estate media businesses. This pivot allows Post House to provide a seamless, professional experience that helps clients scale their operations efficiently and effectively.

Pixlmob runs a marketplace connecting real estate media companies with professional editors. However, the traditional marketplace setup posed challenges for large companies with extensive post-production needs. To overcome these challenges, Pixlmob introduced Post House, a concierge service that bypasses the limitations of a marketplace by offering personalized, high-touch solutions. Post House is designed to cater to the specific needs of high-volume real estate media companies, providing a streamlined and efficient service that aligns perfectly with their business goals.

To ensure Post House would stand out in the competitive market, extensive research was conducted. This included exploring competitors in real estate photography post-production through platforms like Reddit and Facebook groups, where industry professionals often share recommendations. For each competitor identified, detailed information was collected, including logos, color schemes, typefaces, icons, graphics, websites, photography styles, visual identifiers, taglines, value propositions, key messages, differentiation, positioning, and services offered. Additionally, a thorough audit was conducted on virtual assistant companies, as Post House’s service elements closely resemble those of a concierge service. The research also extended to brands that influence Post House's target audience, such as camera and gear brands, to ensure that every aspect of the Post House brand resonated with its intended market.

The comprehensive market research informed the development of a strategic brief that laid the foundation for the Post House brand. The strategic brief included detailed insights into brand attributes, positioning, value propositions, competitive advantages, differentiation, brand essence, key messaging, tone of voice, brand spectrums, the big idea, core values, and a SWOT analysis of Post House. This strategic framework guided the creation of a brand that is not only distinct but also strategically positioned to meet the needs of its target audience. The brief also outlined a marketing strategy that would effectively communicate Post House's unique value proposition to prospective clients.

Three distinct visual directions were developed based on the strategic brief:

Refined Metrics: This direction emphasized a clean, mathematical aesthetic that conveys simplicity and class, reflecting the precision and professionalism of Post House.

Data Nostalgia: Inspired by vintage technology, this direction blended nostalgia with a futuristic touch, creating a unique visual language that resonated with the history and future of technology.

Metallic World: This direction focused on a sleek, modern aesthetic inspired by chrome and liquid mercury, symbolizing the fluidity and cutting-edge nature of Post House's services.

After careful consideration, the client chose the "Refined Metrics" direction but requested that elements from the "Metallic World" direction, specifically the visual of connecting dots, be incorporated. To meet this request, illustrations were created using fluid orbs with a dithering effect, merging the clean, mathematical precision of "Refined Metrics" with the dynamic, interconnected visuals of "Metallic World." This combination resulted in a unique and visually compelling brand identity that effectively communicates the Post House ethos.

The final brand elements were compiled into a comprehensive brand book, covering all aspects of the Post House brand. This included an introduction to the brand, its foundational principles, visual identity, and usage guidelines. The brand book detailed the correct application of logos, color schemes, typography, and illustrations, ensuring consistency across all touchpoints. It also provided guidance on the tone of voice, messaging, and photography style, all of which are crucial in maintaining the premium, professional image of Post House.

Post House is a specialized branch of Pixlmob, dedicated to serving high-volume real estate media companies. By offering a premium, tailor-made service, Post House eliminates the limitations of traditional marketplaces, providing a seamless and professional post-production experience. Our robust systems and expert global team ensure that every detail is handled with precision, allowing your business to scale effortlessly. With Post House, you gain a reliable partner committed to elevating your media and driving your success.

Post House primarily targets real estate photography companies with 25 or more shoots per month, typically employing three or more team members. These businesses are growth-minded and seek efficient, done-for-you solutions to scale their operations. Additionally, Post House appeals to smaller teams or solopreneurs who aspire to grow and need reliable, high-quality post-production support. By addressing the unique needs of both large and small players in the industry, Post House positions itself as an essential partner in the success of real estate media businesses.

At its core, Post House embodies premier service, offering a stable and dependable partnership that clients can trust. We pride ourselves on delivering quality and professionalism in every aspect of our work, reflecting a white-glove attitude that sets us apart. From the first interaction, clients experience a level of attention and care that elevates their real estate media projects to new heights. Post House is not just a service provider; we are enablers of growth, helping clients sustain and expand their businesses with confidence and ease.

The values that drive Post House are: Dependability: We are a partner you can rely on, delivering consistent and high-quality results every time. Dignity: We conduct our business with respect and integrity, treating our clients and their work with the utmost care. Expertise: Our global network of professional editors brings a wealth of knowledge and skill to every project. Ease: We make the process simple and stress-free, allowing clients to focus on their core business while we handle the rest

Post House is characterized by the following attributes:

Premier: We offer top-tier services that set the standard in the industry.

Sophisticated: Our approach is refined and polished, reflecting a deep understanding of our clients' needs.

Stable: We provide a reliable and consistent service that clients can depend on.

Seamless: Our processes are smooth and efficient, ensuring a hassle-free experience for our clients.

Post House positions itself as a premier, tailor-made, done-for-you service solution for real estate media post-production. We cater to real estate media companies ready to elevate their business to the next level. Our value proposition centers on time savings, offering a turnkey solution that allows clients to focus on what they love, while we take care of the rest. Our competitive advantage lies in our robust knowledge base and global network of verified professional editors, which ensures that clients have the resources they need to grow. Post House differentiates itself by providing a more personal and clear interface between the customer and the company, making the experience both efficient and enjoyable.

The key messages that Post House communicates are:

The companies we work with are next-level, and partnering with us will provide the resources needed to elevate your business.

Our premier services are robust and tailor-made to fit the needs of high-volume real estate media companies.

Our service is a done-for-you solution; simply upload your images, and we handle the rest, delivering professionally edited real estate media with just one click.

When Post House communicates, we do so with an attentive, self-assured, aspirational, respectful, and clear voice. Our tone is direct yet personal, ensuring that our messages resonate on an individual level. Our writing is clear without being simplistic, direct without being confrontational, confident without being arrogant, and aspirational without being overly dreamy. This balanced approach ensures that our communications are effective and relatable, reflecting the professionalism and care that defines Post House.

The big idea behind Post House is "Premier Partnership." We go beyond traditional service models by collaborating with our clients to elevate their business. As a premier partner, we provide tailored solutions for high-volume real estate media companies, ensuring a seamless and reliable experience. Our commitment to excellence and efficiency helps our clients stand out in the market, positioning them as leaders in their field with professional, polished media.

The Post House visual identity guidelines cover the essential elements of the brand, including logo usage, color schemes, typography, and illustrations. The guidelines ensure that every visual representation of the brand is consistent, professional, and aligned with the overall brand strategy. The logo, for instance, is designed to be versatile, with clear rules for minimum use, improper use, and proper application. The color scheme and typography are chosen to reinforce the brand's premier and sophisticated image, while the illustrations add a touch of creativity and uniqueness.

The illustrations used by Post House are simple and organic, with a dithering effect applied to create a distinct visual style. These illustrations metaphorically explain the different aspects of Post House, adding depth and meaning to the brand's visual language. Created in Blender 4.0 using the Dither shader from the Kamikaze shader library, these illustrations are a key component of the brand's identity. The use of fluid orbs and dithering effects helps to visually connect the dots, reinforcing the idea of a seamless