KIR
Skills Used:
Branding, Copy Writing, Web Design, Packaging, 3d Modeling, AR Design
Branding, Copy Writing, Web Design, Packaging, 3d Modeling, AR Design
Tools Used:
Illustrator, Photoshop, After Effects, Figma
Illustrator, Photoshop, After Effects, Figma
Collaborators:
Awards:
Taking care of your car can feel like a chore, but it doesn’t have to. KIR is an automotive maintenance subscription box designed for car enthusiasts who value practicality and simplicity. It takes the guesswork out of vehicle upkeep by creating a personalized service plan tailored to each customer’s specific needs. KIR sends exactly what you need, precisely when you need it—nothing more, nothing less. There’s no fluff, no wasted materials, and no cluttered garage shelves, just the right stuff at the right time. It’s DIY car care, without the “%@#!”
Student Work
WHAT IS THE BRAND?
KIR positions itself as...
The "no bs" car maintenance subscription box for guys who love their cars and JUST want to keep them running.
Cars aren’t just machines—they’re a connection to a passion, a reminder of the road you've traveled.
Brand Story
For guys like Wyatt Reed, having a few years under their belt and kids in the home, maintaining their connection to cars can become a hassle. The clutter of leftover supplies, the mental load of keeping track of every oil change, filter, and part—it all builds up until your garage is less of a workspace and more of a storage problem. That’s where Wyatt decided enough was enough.
Wyatt grew up in Redlands, California
a place where the thrill of the outdoors, the buzz of the city, and the adrenaline of broken bones and burnt rubber shaped who he is. As he got older, things changed. He couldn't live on the edge like he used to. So he went from helmet-less hot rods to vintage cars. When Wyatt started a family, the garage was no longer just for his cars. It became a space shared with kids’ bikes and toys, and the mental space for constant car maintenance got squeezed out. Wyatt loved his vintage 1987 Ford Bronco ii, but keeping it running started to feel like a chore.
That’s when Wyatt knew there had to be a better way—a way that made keeping his car in shape simple, without the clutter or the hassle. Thus, the no-nonsense car maintenance box was born.
Tell us about your car, how often you drive it, and what tools you have. We’ll take care of the rest. We send exactly what you need, when you need it—nothing more, nothing less. No fluff, no wasted materials, no cluttered garage shelves. You’ll always have the right tools and supplies at hand, and you’ll never be caught off guard when your car needs attention. We're a mechanic shop in a box, allowing you to keep your love for cars without giving up everything else. Simply put we're DIY car care without the "%@#!"
Mockups for conceptual purposes only