BABA ANA
Skills Used:
Branding, Copy Writing, Web Design, Packaging, Animation, 3D Modeling
Tools Used:
Illustrator, Photoshop, After Effects, Figma
Life is better with those you love, but for young city-living folks with small apartments and even smaller pantries, it can be difficult to entertain. Baba Ana is an all-day, multi-purpose gathering space in Durham, NC created to solve this problem. It blends Polish-inspired warmth, versatility, and hospitality with a curated experience that seamlessly transitions from dusk to dawn. From early-morning coffee and pastries at the bakery to fresh deli meals at lunch, a market stocked with European provisions throughout the day, and an intimate bar for evening cocktails, each part of Baba Ana has its own distinct personality, creating a dynamic rhythm that evolves to meet different needs and moods. Whether bustling with grab-and-go coffee lovers in the morning, hosting friends catching up over sandwiches in the afternoon, or inviting people to linger over craft cocktails in the evening, Baba Ana blends high-quality, Polish-inspired food and drink with an approachable, eclectic vibe. It’s more than just a place to eat—it’s a welcoming space rooted in Polish tradition, designed to foster connection, relaxation, and community, offering the spontaneity and comfort of home entertaining without the hassle, where every visit creates moments and memories that last.
Student Work
WHAT IS THE BRAND?
Baba Ana positions itself as...
The all-day, multi-purpose gathering space that embodies the warmth, familiarity, and versatility of home.
Swing by the coffee corner, known as Baba’s Bakery, for a quick bite and your caffeine fix.
Craving a hearty meal? Stop by the deli, lovingly known as Baba’s Bodega, for a comforting bowl of warm soup, a savory sandwich, or a selection of rich, flavorful cheeses.
Meander through the market for groceries or a quick snack
Not ready to call it a night? Head upstairs to the hidden bar for craft drinks and great laughs.
Mockups for conceptual purposes only