LE BLOND
Skills Used:
Branding, Copy Writing, Animation
Tools Used:
Illustrator, Photoshop, After Effects, Figma
The outdoor apparel industry has traditionally focused on men, so it’s about time we listen to the female adventurers. Le Blond is an outdoor apparel brand and retail store based in Spokane, Washington, targeting women ages 45-65 who embrace outdoor living. Inspired by the resilience of historical trailblazing women like Elizabeth le Blond, the brand values dependability, authenticity, legacy, and community. It makes clothing designed to empower women in the outdoors, embodying confidence and resilience. It’s gear that gets you, apparel you can trust, no matter the journey.
Student Work
WHAT IS THE BRAND?
Le Blond positions itself as...
The outdoor brand making apparel that reflects the strength, wit, reliability, and legacy of the women who wear it.
WHO IS THIS FOR?
Ladies who live outdoors.
For women, ages 45-65 who are active all year. they hike, bike, ski, camp, kayak, and swim with their friends. They care about performance and reliability over style. They trust brands that know them and have a reputation.
Elizabeth Le Blond
Elizabeth le Blond was a pioneering female mountaineer in the late 19th century. In 1907, she founded the Ladies’ Alpine Club, creating a space for women passionate about climbing. Despite societal expectations, she and her fellow mountaineers achieved extraordinary feats—all while wearing dresses. Their clothing constantly worked against them, making already formidable climbs even more challenging.
But these women didn’t let those limitations define them. They adapted, persevered, and excelled, proving that determination can overcome constraints.
This brand takes Inspiration from women like Le Blond. It seeks to create apparel that reflects their strength, wit, reliability, and legacy. No matter the challenge, they found a way to make it work. We make clothing that embodies this attitude. Clothing that is designed to enable women to preform their best in the outdoors. Apparel that gets you. Apparel you can trust.
Mockups for conceptual purposes only